Expert SEO analyst & Consultant

Shankhadip Dutta, is a eligible SEO specialist in kolkata working over more than three years in this field.I publish my blog for those people who are freshers in this field.This blog will be very helpfull for those kind of people.It contains the latest update about seo around the world.This blog is developing day by day for this destiny only to provide more and more details aboput SEO.Many people look forward to meeting a technically sound person who knows what he mean by SEO Service. I, being a SEO Consultant always try hard to make client understand what is good for them. After all what they expect from my service is free traffic and better site ranking and services.

Now, that I have some successful list of clients and become a successful SEO consultant in Kolkata.

By profession i'm a SEO Analyst and Consultant. The field where i'm expertise is SEO,SMO, SMM, Content development and website designing. I'm good in these given topic:

onpage optimization :
keyword research
website analysis
competitors analysis
html code refining
robot.txt creation
Title metatags creation
h1 tag use
image optimization
flash validation
video optimization
html sitemap creation
xml sitemap creation
rss feed creation
ror.xml feed creation
url canonication
alt tags and anchor text development
css customization
W3C validation
google analytics and analysis

offpage optimization :

search engine submission(google, yahoo & MSN)
yahoo directory submission (Paid)
directory submission
niche directory submission
RSS Feed submission
blog directory submission
blog customization
blog commenting
forum posting
article submission
press relesease submission
event submission
classified posting
dmoz listing
squidoo page creation
hubpages creation
yahoo answering
wiki answering
content optimization
web 2.0 submission
SEO copywriting
local search engine submission
link building (1-2*-3* way)
wordpress blogging and optimization
joomla/ oscommerce/ asp.net/ php/ smarty website optimization

Content writing :

Article writing
blog writing
blogging
Press Release writing
squidoo content writing

Social Media :

Facebook marketing / promotion
twitter marketing / promotion
social bookmarking
LinkedIn
orkut.com promotion
youtube.com video promotion
myspace.com customization

PPC & Internet marketing :

google Adwords a/c set-up
proper keyword research
landing page creation
budget planning
proper manual bidding for keywords
News Advertising
Email Marketing
Viral marketing

SEO Consulting:

SEO consultancy/ Total Planning
SEO Coaching / Training
Special - Multilingual SEO**
Online Bidding
SEO Affiliate Program

Web Designing:

Website layout design / web template
SEO friendly website design
flash intro creation
logo design
Banner design
brochure design
website redesign
website maintenance


These are some of the few points that I always maintain for most of my clients. Some may have questions regarding this post. My answer is I have been into this field of Search Engine Optimization for more than three years and during this time I have been lucky enough to succeed through the fierce competition. I have met many people who are great in their area which enhance my knowledge. Their tips and tricks, their way of implementing things and the way they perform astonished me and that led me to be a successful SEO professional in the heart of Kolkata. It leads me to learn and help people in the world of Internet Marketing for their Website or Blog.

Thanks & Regards
Shankhadip Dutta
Contact No:-- 9038633211 / 9477454642
Email Id :-- shankhadip14@gmail.com / seoshankhadip@gmail.com

LinedIn Profile : http://in.linkedin.com/in/expertseoprofessionalkolkata

Facebook Profile : https://www.facebook.com/shankhadip

Skype ID : shankhadip.dutta

The Age of a Domain Name-What it Means

One of the many factors in Google's search engine algorithm is the age of a domain name. In a small way, the age of a domain gives the appearance of longevity and therefore a higher relevancy score in Google.

Driven by spam sites which pop up and die off quickly, the age of the domain is usually a sign whether or not a site is yesterday's news or tomorrow's popular site. We see this in the world of business, for example. While the novelty that may go with a new store in town brings a short burst of initial business, people tend to trust a business that has been around for a long time over one that is brand new. The same is true for websites. Or, as Rob from BlackwoodProductions.com says, "Rent the store (i.e. register the domain) before you open for business".

Two things that are considered in the age of a domain name are:

• The age of the website
• The length of time a domain has been registered

The age of the website is built up of how long the content has been actually on the web, how long the site has been in promotion, and even the last time content was updated. The length of time a domain has been registered is measured by not only the actual date the domain was registered, but also how long it is registered for. Some domains only register for a year at a time, while others are registered for two, five, or even ten years.

In the latest Google update that SEOs call the Jagger Update, some of the big changes seen were the importance given to age; age of incoming links, age of web content, and the date the domain was registered. There were many things, in reality, that were changed in this last update, but since we're talking about the age of a domain, we'll only deal with those issues specifically. We'll talk more in other articles about other factors you will want to be aware of that Google changed in their evaluation criteria of websites on the Internet.

One of the ways Google uses to minimize search engine spam is by giving new websites a waiting period of three to four months before giving it any kind of PageRank. This is referred to as the "sandbox effect". It's called the "sandbox effect" because it has been said that Google wants to see if those sites are serious about staying around on the web. The sandbox analogy comes from the concept that Google does this by throwing all of the new sites into a sandbox and let them play together, away from all the adults. Then, when those new sites "grow up", so to speak, then they are allowed to be categorized with the "adults", or the websites that aren't considered new.

What does this mean to you? For those of you with new websites, you may be disappointed in this news, but don't worry. There are some things you can do while waiting for the sandbox period to expire, such as concentrating on your backlink strategies, promoting your site through Pay-per-click, articles, RSS feeds, or in other ways. Many times, if you spend this sandbox period wisely, you'll be ready for Google when it does finally assign you a PageRank, and you could find yourself starting out with a great PageRank!

Even though the domain's age is a factor, critics believe it only gets a little weight in the algorithm. Since the age of your domain is something you have no control over, it doesn't necessarily mean that your site isn't going to rank well in the Search Engine Results Pages (SERPs). It does mean, however, that you will have to work harder in order to build up your site popularity and concentrate on factors that you can control, link inbound links and the type of content you present on your website.

So what happens if you change your domain name? Does this mean you're going to get a low grade with a search engine if you have a new site? No, not necessarily. There are a few things you can do to help ensure that your site won't get lost in the SERPs because of the age of the domain.

1. Make sure you register your domain name for the longest amount of time possible. Many registrars allow you to register a domain name for as long as five years, and some even longer. Registering your domain for a longer period of time gives an indication that your site intends to be around for a long time, and isn't going to just disappear after a few months. This will help boost your score with regards to your domain's age.

2. Consider registering a domain name even before you are sure you're going to need it. We see many domains out there that even while they are registered; they don't have a website to go with it. This could mean that the site is in development, or simply someone saw the use of that particular domain name, and wanted to snatch it up before someone else did. There doesn't seem to be any problems with this method so far, so it certainly can't hurt you to buy a domain name you think could be catchy, even if you end up just selling it later on.

3. Think about purchasing a domain name that was already pre-owned. Not only will this allow you to avoid the "sandbox effect" of a new website in Google, but it also allows you to keep whatever PageRank may have already been attributed to the domain. Be aware that most pre-owned domains with PageRank aren't as cheaply had as a new domain, but it might be well worth it to you to invest a bit more money right at the start.

4. Keep track of your domain's age. One of the ways you can determine the age of a domain is with this handy Domain Age Tool. What it does is allows you to view the approximate age of a website on the Internet, which can be very helpful in determining what kind of edge your competitors might have over you, and even what a site might have looked like when it first started.

To use it, simply type in the URL of your domain and the URLs of your competitors, and click submit. This will give you the age of the domains and other interesting information, like anything that had been cached from the site initially. This could be especially helpful if you are purchasing a pre-owned domain.

Because trustworthy sites are going to have to be the wave of the future, factoring in the age of a domain is a good idea. Even though a site that may have been around for years may suddenly go belly-up, or the next big eBay or Yahoo! just might be getting it start, it may not be a full measure of how trustworthy a site is or will be. This is why there are many other factors that weigh into a search engine's algorithm and not just a single factor alone. What we do know is that we've seen age becoming of more importance that it had been previously, there are only good things to be said about having a site that's been around for a while.

Ranking in Country Specific Search Engines

In the world of Search Engine Optimization, Location is important. Search engines like to bring relevant results to a user, not only in the area of keywords and sites that give the user exactly what they are looking for, but also in the correct language as well. It doesn't do a lot of good for a Russian-speaking individual to continually get websites returned in a search query that are written in Egyptian or in Chinese. So a search engine has to have some way to be able to return the results the user is looking for in the right language, and a search engine's goal is also to try and get the user as close to home as possible in the realm of their search results.

Many people wonder why their websites don't rank well in some search engines, especially if they are trying to get ranked in a search engine based in another country. Perhaps they may not even know they are in another country? You say that is impossible: how could one not know what country they are in? It might surprise that individual to find that their website might in fact be hosted in a completely different country, perhaps even on another continent!

Consider that many search engines, including Google, will determine country not only based on the domain name (like .co.uk or .com.au), but also the country of a website's physical location based upon IP address. Search engines are programmed with information that tells them which IP addresses belong to which particular country, as well as which domain suffixes are assigned to which countries.

Let's say, for instance, that you are wishing to rank highly in Google based in the United States. It would not do well, then, for you to have your website hosted in Japan or Australia. You might have to switch your web host to one whose servers reside in the United States.

There is a tool we like to use called the Website to Country Tool. What this tool does is it allows you to view which country your website is hosted. Not only will this tell you what country your site is hosted in, but it can also help you determine a possible reason why your website may not be ranking as highly as you might like in a particular search engine.

It might be disheartening to learn that your website has been hosted in another country, but it is better to understand why your site might not be ranking as highly as you'd like it to be, especially when there is something you can definitely do about it.

Static Versus Dynamic URL

Based on the previous section, you might have gotten the impression that the algorithms of search engines try to humiliate every designer effort to make a site gorgeous. Well, it has been explained why search engines do not like image, movies, applets and other extras. Now, you might think that search engines are far too cheeky to dislike dynamic URLs either. Honestly, users are also not in love with URLs like http://domain.com/product.php?cid=1&pid=5 because such URLs do not tell much about the contents of the page.

There are a couple of good reasons why static URLs score better than dynamic URLs. First, dynamic URLs are not always there – i.e. the page is generated on request after the user performs some kind of action (fills a form and submits it or performs a search using the site's search engine). In a sense, such pages are nonexistent for search engines, because they index the Web by crawling it, not by filling in forms.

Second, even if a dynamic page has already been generated by a previous user request and is stored on the server, search engines might just skip it if it has too many question marks and other special symbols in it. Once upon a time search engines did not index dynamic pages at all, while today they do index them but generally slower than they index static pages.

The idea is not to revert to static HTML only. Database-driven sites are great but it will be much better if you serve your pages to the search engines and users in a format they can easily handle. One of the solutions of the dynamic URLs problem is called URL rewriting. There are special tools (different for different platforms and servers) that rewrite URLs in a friendlier format, so they appear in the browser like normal HTML pages.

PPC vs. SEO

Pay-Per-Click Advertising & Search Engine Optimization

There are pro's & con's to both Pay-Per-Click advertising and optimizing for natural search engine traffic.

PPC advertising has many great benefits. First of all, you get your traffic going quickly. I have used this advantage many times. I test new products and even new websites through PPC advertising before making a decision to promote or scrap my new website or product idea.

I am a firm believer in testing new products before throwing large amounts of money into advertising. PPC advertising is a great way to do this. For example, with Google's Adwords program, you can post your ad, pay a $5 sign-up fee and have highly targeted traffic to your website within an hour. How is that for efficiency?

Also, you can moniter your click charges and stop them before they get too expensive. By the time you have spent your budget on clicks, you should have a pretty good idea of how successful your product is going to be.

I think of PPC advertising as being the most useful when starting a new business or product. WIth PPC advertising, you can quickly and efficiently find out which keywords you need to target and which products are the most popular.

Once that testing period is over, however, it's time to look into Search Engine Optimization. PPC advertising can be very expensive, costing hundreds, even thousands a month in advertising costs. Once you know what keywords to target, it's time to put together a plan on how you are going to optimize your website. The drawbacks to search engine optimization is that it requires a lengthy amount of time to get your site to rank high with your keywords. That is why I suggest using this method after the testing period is over, when you already know your business will be profitable.

Search Engine Optimization is definately a slow way to get your website traffic if you plan on not using PPC traffic. It could be a long, expensive road before you even begin selling your product. Search engines can take months, even years to start pulling up high with the search engines. But, natural search engine traffic is definately the best long term way to get the majority of your traffic.

When getting your site to start pulling up in SE natural listings there are 2 main things that need to be done:

Add Content
Add Backlinks

Search engine traffic requires you to submit your site to many different search engines and wait, maybe even months for them to spider your website.

I have had much better luck with another route. You can pay a fee to have your website listed in a very high ranking directory like www.dmoz.com (free), www.yahoo.com's directory ($299), sbd.bcentral.com (only $50), or another website where your link is on a page that has a page ranking of 4,5,6 or higher. The sites I mentioned above have rankings of 8 or 9. When you have your link on a site with that high of a ranking, the search engines are spidering those sites constantly and will find your website and spider it very quickly. Not only will they find it quickly but because you are linked to a high ranking site, you will also rank higher with the SE.

When looking for backlinks, focus on sites with content related to yours and high page rankings of 4 or higher.

As for content on your site, try to include about 200-500 words of content or text on most of the pages of your site. Text makes your site bulkier. Make sure to integrate all of the keywords you want to target within the content of your site. Don't worry about cramming the same keywords in over and over. Search engines may possibly even blacklist your site for keyword stuffing, if you try to do that.

What is Internet Marketing Seo

When you break down the actual components of Internet marketing, it all comes down to variants of coding a website to meet the requirements of the search engines.

While there are many ways to grow your presence online, one of the truest ways to make sure your efforts will continue to work for you years from now, is to be sure your efforts are properly optimized.

From press releases to blogs to articles to whitepapers, anything that appears online should be optimized, since you never know how someone will first come to learn of your product or service.

Videos uploaded to YouTube or Google video should be optimized. Podcasts can be optimized. Your RSS feed can be optimized.

Getting the point?

Since the engines are always looking for the most relevant content, if your content is properly optimized, it has a better chance of staying ranked for long periods of time.

Anything that appears online or exists in digital format on the web can be optimized. It only takes a little bit of extra effort, but the payoff is well worth it.

How To Do SEO for Blogs

While there are many reasons to blog, there are two primary uses that are becoming more widespread with blogging: To game Google Adsense, and to also game the search engines for better rankings.

Since Blogs are known to the search engines as daily snippets of information that are updated on a frequent basis, they get a lot of preference in the search results.

So from this, how do you optimize your blog?

Depending on the service you utilize, there are still some basics that you can apply. The two biggest blogging sites are WordPress and Blogger. If you are looking for an advantage with SEO, you should use Blogger since they are owned by Google, and you'll be indexed quicker.

Blogs aren't all that much different than a site. The power of a blog is from the frequency of the posting. If the search engines see a pattern of 3 postings per day, they will be very active on spidering that site. Depending on the topic of the blog, you may be able to boost your blog in the rankings if it's related to a hot topic on the Internet.

Now, to the actual optimization.

Since blogs are typically a few pages long, you only need to establish a few rules that will be applied sitewide:

• Use an interesting title - Also known as linkbaiting - your title should captivate the user to read more
• Try to use your blog keywords in the title - while it may be hard to always do this, by keeping the title related to the topic, your blog will always be relevant
• Use the H1 tags - All blog editors allow for custom templates, so be sure to stylize your blog title in the H1 tags
• Link to other blogs - Find other related blogs that your readers might find interesting, and ask for a link in return
• Don't forget about your archives - You may post a topic that isn't hot at the moment, but comes up later - make sure your readers can find that posting

As stated above, the key to a successful blog is frequent postings. You don't need to write up an article everytime, two paragraphs and maybe some resource links is what a typical posting should be comprised of.

What is Automatic SEO

You heard it here first.

Within 3 years, almost anyone will be able to perform search engine optimization (seo) to their site.

It will all be done through a back-end content management system (CMS) - and it will be easy and fast working.

But, it doesn't mean it't the end of the world for Optimization services.

While a properly optimizd site is nice to have, if no one finds it, that won't matter. Expect to see more companies offer Search Engine Marketing as the premiere service, as that is more time intense anyways.

How can this be? Let's take a trip back to 1995.

You remember: blinking text, huge jpeg graphics, dial-up and AOL was all the rage. Back then, it was believed that all you needed was a website, and you could become an Internet millionaire. While that was true for a few lucky people, for the rest of us it was still the same old grind. But the, the emergence of template editors arrived. MicroSoft Frontpage, Macromedia Dreamweaver and others appeared making the creation of a website fairly easy.

Once the online world realized they could create their own sites, they next wanted the ability to edit their sites. Thus, the birth of CMS became a reality and many web design shops found themselves scrambling to offer thses back-end modules or services to their clients.

Today, people expect to have a website that they can edit, which brings us to SEO. There are many properties within a site that can be generated with a CMS system. For example:

• Meta Tags
• Page Titles
• Page Names
• Site Maps
• CSS Stylization

If the web administrator knows the simple basics of seo, they can easily apply those values to all the pages any CMS system creates.

I know this is coming because I've built these exact systems for clients. Once a client learns the importance of proper naming stuctures, and the best way to naturally place their keyphrases into all parts of their website, they are already two steps ahead of their competition.

Search Engine Optimization is still a valuable way to earn money, but as more people integrate the Internet with their lives, they will become knowlegeable enough to perform those tasks on their own.

The next step will be the automation of SEM, which I still think is only about 5 years away...

How To Do A Link Campaign

There are many reasons for engaging in a link campaign. In Google, links are one of the most important factors in determining a sites rank in the search engine results page (SERPs).

Since this is such a crucial factor in Google's algorithm (as well as the other search engines), a link campaign should be part of your search engine marketing efforts.

First, let's define the different types of links that a site can have:

Reciprocal link - this is where two sites exchange links to each other's sites.

One-way (In-Bound) link - where one site links to another site without receiving a link back.

Reciprocal linking is a very time consuming task when done correctly. During this process, a webmaster will scour the Internet looking for relevant sites that he or she can trade links with.

How to Get Your Site a Top Ranking in Google

It's the new American dream. Your website appears in a top spot on Google for your chosen keyword. Next thing you know, orders start coming in faster than you can handle, and you are rolling in the money. If only it were so easy, right?

Well,

It can be done. I've done it many times in many different industries. There is no secret, but rather, it's just knowing what to do. I've made just about every mistake one can make with a website, but I learned from every setback. If you were only allowed to do one thing to get ranked for your site in Google, without a doubt, all you'd need to do is get links for your site.

Yes, there are many other factors involved in getting your site to a top position. But this is the most powerful way as of this writing to get a top spot in Google. It's not just enough to have links pointing to your site, but you need to have your keyword "anchor linked" to your site. Anchor linking is when you use your keyword phrase as the click-able text for a link. So, instead of saying "Click Here", you would use "Widgets" as the link text.

Now, another point of consideration is determining what keyword/phrase you want to use to get your site found. Most times, people impulsively choose a one word phrase. While this would be a great way to bring traffic to your site, would it bring targeted traffic, with people looking specifically for your product or service? Most times when people type in a one letter keyphrase, they are in the beginning of their search.

They may type in "Shoes", but are really looking for "Running Shoes". So, if you have a top ranking for shoes, do you serve that user's needs? Maybe, but they may also be looking for dress, casual, Women's, Men's, Children's, athletic, girl's, boy's, etc. This is why when you begin to optimize your site, you should focus on more targeted keyword phrases.

Suppose you sell a certain brand name of dress shoes. For this example, we'll call the famous brand XYZ. So, by getting anchor links as "XYZ Dress Shoes", you are already eliminating those users who are looking for another brand or line of shoe. Next, you need to make sure that the page that gets linked contains the on the page content with "XYZ Dress Shoes". If you would link to a page without relevant content, Google would view this link as possible spam, or more appropriately, irrelevant content.

Now, once you have compiled your list of keywords, you need to see which one are searched on the most. The best tool for this is WordTracker, and it is worth the tiny fee you need to pay to have access for one day. There are also free tools online that you can use, but WordTracker will give you the most accurate results.

Once you have run through your list of all your keywords, the obvious choice is to pick the ones with the highest amount of searches (and content relevant to your site!). The next step is to then begin the process of a link campaign. Now, I can already hear you complaining about doing a link exchange. This is only 1/3 of your campaign. The ideal method is to not only engage in a reciprocal link exchange, but to also engage in strategic linking.

Strategic linking is when you get a link to your site without having to return the favor. What's the best way to do this? Write an article just like this one. If I get one website to use this article and have it point to my site, I've just created another link to my site. Pretty easy, eh?

Since you have now engaged in a linking campaign, you should expect to see results in Google in as little as 4 days, and as far as 6 months. All of this is determined by where your links are coming from, and the popularity of the site from which the link came. Next, you need to get as many links as you can pointing to your site with your popular keyword phrase anchor linked to your site.

As I mentioned before, there many other factors that will only enhance your rankings in Google, but the implementation of a link campaign is the strongest method to get your site to a top ranking!

How to Write a Better Web Page Title

Titles are everywhere. Some people are defined by titles, some people loathe titles, and others like giving titles. Why do we do this? With so much information getting processed by our minds everyday, we need a way to categorize these groups of associated content in a quick referencing way.

This is the same methodology a search engine applies when it crawls a page. When you title a page, you are telling a search engine or user what the page is supposed to be about. We've all seen the one sentence summaries of television shows on the T.V. Guide. It allows for quick referencing and decision making by telling us what the show is going to be about.

This is part of the reason why naming your page titles is so critical to getting your site ranked. I can't tell you how many times I have seen a site that had one of the following two titles throughout the entire site: "untitled" or "company name".

While having the company name on all the pages could be a potential branding strategy, chances are, most visitors to your site don't know your brand name yet and are looking for the product or service that you're selling. You could incorporate the company name into the title, but it should be placed after the main message you want to convey about that particular page.

Every page should have a unique title. While you may have a subject that needs to be explained over a few pages, you should use the page title as an index of information for the reader. Sites that sell multiple products should have a unique title for every product. If you can't make the time to make each page stand out, why would you expect that page to ever appear in a search engine?

If possible, you should try to place your keywords in the title, since this will help the search engine determine where your page should be ranked. Remember, the search engines rank each page individually, that's why it's so important to use proper naming methods.

When you determine which keywords to use, go for a 4 to 6 word title when possible. After 58 characters, the title in the search engine results page will be truncated and will not be visible to the reader. Also, the longer the title, the less weight is given to each word.

The entire time you are conjuring up titles, always keep the reader in mind first. While some phrases may rank well in the search engines, a reader may never enter that phrase and you'll lose that targeted traffic you were trying to reach. Sometimes the phrases work out well for both the user and search engine, and in those cases success is usually quick to follow.

Blogs Versus Articles

Blogs have arrived as a means to get your message across in a personal way. Articles are usually considered to be more informative and accurate where details are concerned. From a search engine perspective, both are a great source of information. But which one to rank better?

First, let's look at the value each one brings:

Blogs:

Timely, personal, have "inside point of view" usually updated on a frequent basis

Articles:

Informative, Authorative, detailed, marketing driven.

From a freshness perspective, Blogs clearly win out over the articles.

Exposure:
Unless your blog is highly ranked, the articles will get more exposure, since there are more chances of your article being seen by more people. There are many sources on the internet that you can submit your articles to, here is a link for some: seoresources.seoforgoogle.com

From a business perspective, I can tell you that articles help re-enforce what you are selling. By writing an article instead of a blog, there is a perception that more care is taken to writing an article, therefore the information contained within is worth more.

People know that a blog will have a personal spin to it, whether the author is blasting a company, or promoting something that they have a personal or professional interest in.

From my own trials, no one has made any purchases for any product being pushed in a blog, but instead there has a distinguishable influx of sales that can be directly traced back to an article.

So what does this mean to you?

If you have a product or service you want to promote, use an article. If you need to get something off your chest, create a blog. While both are thought of very well by the search engines, you're ultimate goal is to convert the user, not confuse the search engines.

How To Do Local Search Engine Optimization

As the fastest growing vertical in search, many people are now starting to recognize the value of local search engine optimization can have on their site traffic. Also known as regional search, it's basically geo-targeting your audience when they search.

Local search works best for the service provider, or a retailer that has numerous locations. While the search volume won't be as great as a non-regional phrase, the person who reaches your site will be a more targeted visit and most likely ready to convert.

Another happy accident in local search is that for sites that are well optimized may also pick up rankings in mobile search.

So, here's what you need to do in order to rank for local seo:

• Be sure to have your location(s) full address
• If you have a regional number, list that as well since some people start with an area code
• Be sure to include driving directions to your location
• Use a mapping service to display your location
• Have pictures of your locations and name them with your street address
• Make sure your site appears in any regional directory that might be online
• If you can afford it, get listed in your local yellow pages
• Place the regions you want to rank for in your page titles
• Get text links that contain the regional phrase

Most of these techniques are are not only common sense, but also good web design. If you're in business, you want people to be able to find you, right?

How To Develope One Word Rankings

Well now, it's been quite some time since an article was posted on here so I feel like I owe everyone something really good.

It's common in seo to make suggestions to potential clients to not go after that elusive one word phrase. But by doing so, and with seemingly all seo professionals on board, has it gotten easier to get ranked for one-word phrases?

I've personally have been able to get some top rankings for clients of mine within the past year - I'm not saying this to brag, but if everyone's drinking that kool-aid, how will anyone know how hard it is to go after one word?

Now, there are those that will tell you that a one-word phrase doesn't convert. In my experience, these phrase drive a ton of traffic to the site (as much as up to 10k unique visitors a day) - of course not all of them convert.

But about 20% do.

Yes, 20% of all people coming in on a one-word phrase converts at that rate for something on the site. Maybe not for the phrase that brought them in, but that person converts on something.

Now, using WebTrends or Google Analytics will tell you the phrase on which the person came in from, but to get the granular level detail, the only system I've been able to come up with and rely on is a site database capturing system. It's been custom created, but it can track all the pages visited and will tell you that if someone originally came to the site for the term "KVM" but ended up buying USB Cables, that data is retained.

Now, all of a sudden, those one-word phrases are looking pretty good. And, with soo many seo's purposely not going after them, I think it presents an opportunity to grab those top rankings for those magical traffic drivers.

So, go get those words!