How To Do A Link Campaign

There are many reasons for engaging in a link campaign. In Google, links are one of the most important factors in determining a sites rank in the search engine results page (SERPs).

Since this is such a crucial factor in Google's algorithm (as well as the other search engines), a link campaign should be part of your search engine marketing efforts.

First, let's define the different types of links that a site can have:

Reciprocal link - this is where two sites exchange links to each other's sites.

One-way (In-Bound) link - where one site links to another site without receiving a link back.

Reciprocal linking is a very time consuming task when done correctly. During this process, a webmaster will scour the Internet looking for relevant sites that he or she can trade links with.

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